Building Community

Connecting people and strategy

We design all our face-to-face, hybrid and digital experiences with one key objective in mind: to build engaged communities for our clients.

Building community is first and foremost about bringing people together, and at MCI we believe that when people come together, magic happens.

This magic is especially powerful when people come together to address the key issues affecting our planet and the global population. From climate change to health and development issues to gender equality, in 2014 we were lucky enough to help a number of inspiring clients build communities of people who are now working together to make a better and more equal world.

Nordiskt Forum 2014

Building Community with Bold Events

  • The Challenge

    In 2012, the Nordic Women’s Movement approached us
    for help in organising a high-level event in Malmø, Sweden,
    to inspire new action on women’s rights.
    Their objectives were clear:

    • Organise a progressive and impactful event to
      drive an equal society.
    • Re-focus attention on key women’s rights issues.
    • Create a platform for organisations, politicians, unions and individuals to engage in effective dialogue and knowledge sharing.
    • Engage and activate the local community in Malmø and expand the reach of the conference beyond attendees and visitors.
    • Ensure full accessibility for people with disabilities.
  • The Solution

    Combining unique creativity, experience management expertise and personal commitments to advancing gender equality, the MCI team helped translate the movement’s vision for a bold and impactful event into reality.

    Delivering a whole host of seamless solutions, from financial control to winning fundraising strategies, and from innovative programme planning tools to full sustainability and accessibility strategies, we made sure that the movement could focus maximum attention on creating the most impactful programme possible.

    Our technical experts also designed, developed and
    managed a bilingual website and innovative hybrid event app to ensure maximum audience engagement, before, during and after the event.

    A comprehensive social media strategy was put in place and social website live.nf2014.org was created to build an engaged online community who could follow the event live.

  • Results

    Held from 12-15 June 2014, Nordiskt Forum 2014 welcomed over 15,000 delegates, exhibitors, visitors and journalists.

    High-level speakers included the world’s first female President Vigdis Finnbogadottir, who received a standing ovation during the opening ceremony, UN Women Executive Director Phumzile Mlambo-Ngcuka, EU Commissioner Ritt Bjerregaard, Harvard Law Professor Catherine MacKinnon and Laura Bates, founder of social media sensation the Everyday Sexism Project.

    A number of impactful and moving artistic performances meant that the forum was as much a cultural festival as a high-level conference, while engaging activities encouraged participants to share their stories and join the debate.

    During the four-day event, the forum’s website received over 76,000 page views, while official hashtag #nf2014 trended in Sweden, with over 16,000 tweets using the official hashtag reaching hundreds of thousands of social media users.

    The forum itself and the issues raised gained extensive local and international media coverage, with nearly 1,000 articles in the Swedish media alone.

    The response from attendees and the local community was overwhelming, and the organisers were so delighted with the results that they are currently looking into building their community further by working with us on a national conference about the integration of gender equality.

  • 15,000

    Visitors

  • 1,000

    Articles

  • 76,000

    Page views

  • 16,000

    Tweets